January Sex Toy Sales: Shop the New Year & Boxing Day Deals

Last Updated on 23 October, 2026 by Cara Sutra

January sex toy sales are the perfect excuse to start the year with fresh pleasure, new fantasies, and a few well-earned erotic treats for your bedside drawer. This is my running hub for the best adult product offers I can find, from the Boxing Day and New Year sales right through January, on sex toys, lingerie, bondage gear and sexual wellness essentials, all from the sex shops I trust.

January Sales by Retailer

The sales start on Boxing Day and roll through January. These are the shops I trust for discreet delivery, reliable service and body-safe products, with my code noted wherever it applies.

More trusted retailers in the sales:

• ROMP US and ROMP UK and EU, playful budget vibes
• Lovense, app-controlled and long-distance toys
• HiSmith US and HiSmith UK, sex machines and kits
• Loving Joy, giftable toys and kits (code SAVE20)
• Skin Two, latex, PVC and fetish fashion (code Carasutra10)
• UberKinky, restraints, rope and kit
• Sextoys.co.uk, broad UK range
• Bed Nerdz, bedroom accessories and more

My Discount Codes & Coupons

These knock money off at checkout wherever the retailer accepts them. The two 15% codes apply to full-price items, so they will not stack on anything already reduced in the sale. Use them for your full-price buys.

• AFF-CARASUTRA, 15% off full-price items at Lovehoney (all regions) and at Womanizer, We-Vibe, ROMP and Arcwave (US and EU sites; UK shoppers use the EU site)
• CARA15, 15% off full-price items at Bondara (UK)
• SAVE20, 20% off at Loving Joy
• Carasutra10, 10% off at Skin Two
• HISMITH10, 10% off at HiSmith UK, or 9V24I6P7, 5% off at HiSmith US
• CARASUTRA, 15% off at Honey Play Box

For my full list of codes, updated all year round, see my sex toy discount codes page.

Shop the Sales by Category

January is one of the best times of year to pick up quality pleasure products for less. Shop the discounts by what you are after:

• Vibrators, rabbit vibes, wand massagers and bullets
• Clitoral suction and air-pulse stimulators
• Dildos, strokers and realistic masturbators
• Prostate massagers, cock rings and penis toys
• Bondage gear, restraints, cuffs, rope and beginner kits
• Lingerie, harnesses and fetish fashion
• Lubricants and sexual wellness essentials

Tips for Shopping the January Sales

1. Check the promo details: some offers exclude new launches or certain collections.
2. Compare regions: if you are outside the UK, you may get a better deal via a US or EU store.
3. Move fast: popular toys and sizes sell out quickly once the discounts go live.
4. Stock up on essentials: lube, toy cleaner, condoms and storage bags are often included in sales.

January Sex Toy Sales: FAQ

When do the January sex toy sales start?

Most kick off on Boxing Day and run through the New Year into January. The biggest clearance markdowns tend to land in that late-December to early-January window, so it is worth shopping early before sizes and popular toys sell out.

How do I use your discount codes?

Enter the code at checkout on the retailer’s site. My two 15% codes (AFF-CARASUTRA and CARA15) apply to full-price items, so they will not stack on anything already reduced in the sale. The others are listed above with what they take off.

Where can I find the cheapest sex toys in the sales?

Lovehoney and Bondara tend to have the deepest clearance on budget and mid-range toys, while the New Year is a good time to catch rare money off premium brands like We-Vibe and Womanizer.

Is delivery discreet?

Every store I link ships discreetly in plain packaging. Check each site’s delivery page for returns and packaging details for your region.

This page contains affiliate links.