Pre-event: ETO Show & Awards 2015


Everything you need to know about the premier UK adult trade expo

The past year has disappeared in a haze of sex & sex toys, and it’s almost time for one of the biggest events of the adult industry year – the ETO Show & Awards.

This year is the 11th year of the ETO Show, which takes place at the NEC in Birmingham UK. You can find the exact location on the Google map at the end of this post. The ETO Show is happening on the 28th and 29th June. The doors open at 10.30am each day and close 5pm Sunday, 4.30pm Monday. if you’d like to attend, you’ll need to be a part of the adult industry in some way and you can register for an entry pass here. Even with an entry badge you will need to bring proof of trade status with you, such as your business card.

Follow ETO Magazine & ETO Show on Twitter, and like Erotic Trade Only on Facebook to stay up to date with all the news.

The big news this year is that for the first time in ETO Show history – and in fact the history of UK adult expos – the Big Four in the world of sex toys are exhibiting: California Exotic Novelties, Doc Johnson, Topco and Pipedream.

ETO Show 2015 Exhibitors List

Exhibitors & Stand Numbers – find the floor plan here

ETO Magazine A1

California Exotic Novelties A12


Creative Conceptions A20

Coquette A22

Mystim A24

Give Lube A26

Mister B A28

MD Science Lab A32

Alterego B5

Doc Johnson B10

Scala Playhouse B12

Pipedream Products B14

Blush Novelties B22

Planet Earth Wholesale B26

Net 1on1 B30

Diogol B40

Penthouse Topco B42

Viaxi B43

ElectraStim B44

Borgmeier Publishing B50

Darker Enterprises C4

EAN/Eline C10

Zorba International C12

Rocks Off C13

APW Trading C14

Kinky Monkey C15

Slap Leather C16

Stark Distribution C17

E-Stim Systems C18

Baci/OVO/AI C20

Nexus C21

Carnal Creative C23

Erigo DVDs and Mags C30

Nipplicious D10

Nilion SI Novelties Red Fun D12

Kevco Wholesale D22

Global Products Europe D25

ST Rubber D26

Pasante Healthcare D28

Rouge Garments D30

Fun Factory D36

ABS Holdings D40 E4

The Cara Sutra Collection E11

Doxy Massager E18

Drop of Sweden E22

New Temptations E36


The ETO Show at the NEC is a large exhibition hall full of many adult product distributors and companies, some of whom will be exhibiting for the very first time. It’s your chance to connect with these companies, networking and finding out about the products they’ve designed and what’s ready for sale, whether you’re a distributor, retailer, sex toy blogger or trade journalist.


You can find my stand, The Cara Sutra Collection, back at the ETO Show for the second time. We’re on stand E11 this year, which is ideally situated near the catwalk and the coffee (priorities, people). Please pop by to say hello, check out our wares, pick up samples and discuss distribution and sale of the Fantasy by Cara Sutra Beginner’s Bondage Kit.

cara sutra fantasy bondage kit

At the end of the first day of the ETO Show there’s no time to stop and rest – Sunday night is traditionally one of the biggest events in the adult trade calendar. The ETO Awards are presented during an extravagant evening affair, this year held in the Concourse Suite at the NEC.


Kicking off with a champagne reception at 7.30pm on the 28th June, the ETO Awards Dinner is a ticketed affair so make sure you book in advance. There’s live music and a dance floor and this party is not only exceptional networking tackle – it’s just damn good fun. You should be there. Tables of 10 can be booked for £900 + VAT or individual tickets are £95 + VAT. Dress code is lounge suit/cocktail dress. If you would like to book a table or tickets then please contact the organisers. Again, you do need to be part of the adult trade to be eligible for tickets.


Speaking of the ETO Awards, I’ve been honoured once again by making it to the shortlist of Best Erotic Journalist 2015. I would be delighted to have your vote in this extremely tough category – the competition is fierce and amazing!

Please vote in the ETO Awards here. You’ll need to have an ETO Magazine site log-in to vote, this is free and only open to those in the trade.

Vote in the ETO Awards 2014

Full list of ETO Awards 2015 Finalists


Best New Female Product

50 Speeds of Play – Grey Steel

Form 5

Ina Wave



Best New Male Product

Air Tech


Pulse II Solo

Revo Stealth

Sleeve Warmer

Best New Couples Product


Inflatable Lube Wrestling Ring

Pulse II Duo


We-Vibe 4 Plus

Best New Product Range

Entice Accessories

Fifty Times Hotter

Fifty Shades of Grey Red Room Collection

Ovo Rechargeable

Sportsheets Plus

Best Consumable

Give Lube Premium Aqua Gel

Gun Oil Silicone

ID Glide

Liquid Gold

System Jo H20


Best Fetish Products Brand

Fetish Fantasy Series

Fifty Shades of Grey


Rouge Garments

Sex & Mischief

Best Pleasure Products Brand

California Exotic Novelties

Doc Johnson




Best Luxury Brand

Fun Factory





Most Innovative Brand






Best Sexual Wellbeing Brand


Dr Laura Berman


System Jo


Best Consumable Brand

Give Lube

Gun Oil

ID Lubricants


System Jo

Best Lingerie Brand

Baci Lingerie



Leg Avenue

Seven ‘til Midnight


Best Fetish Products Distributor


E-Stim Systems

Mister B

Rouge Garments


Best Specialist Products Distributor


Mister B

Planet Earth Wholesale

Rouge Garments

Stark Distribution

Best Pleasure Products Distributor

ABS Holdings

Creative Conceptions

Darker Enterprises

Net 1on1

Scala Playhouse

Best International Distributor


Mister B


Scala Playhouse

Shots Media

Best Lingerie Distributor


Blue Moon Lingerie

Kevco Wholesale

Leg Avenue

New Temptations


Best Retail Chain

Ann Summers


Nice ‘n’ Naughty

Private Shops

Simply Pleasure

Best Individual Store

Coco de Mer


Nice ‘n’ Naughty

Saints & Sinners

Vibez Adult Boutique

Most Innovative Retailer


Nice ‘n’ Naughty

Sh! Women’s Erotic Emporium

Simply Pleasure

Vibez Adult Boutique

Best Online Retailer

Ann Summers





Best Erotic Author

Emily Dubberley

KD Grace

EL James

Kay Jaybee

Tiffany Reisz

Best Erotic Journalist

Tracey Cox

Emily Dubberley

Alix Fox

Girl On The Net

Cara Sutra

Best Store Manager

Lee Crowson

Renee Denyer

Jamie O’Sullivan

Ryan Phillips

Tracey Whitmore

Best Sales Team

ABS Holdings

Creative Conceptions

Kevco Wholesale

Net 1on1

Scala Playhouse


If you’re attending the ETO Show and/or ETO Awards Dinner 2015 and would like to meet up to discuss your business needs or simply catch up, please contact me here. As the ETO Show is a very popular event it’s often best to book a time at the show to sit and chat over coffee. I look forward to meeting you there.

Likewise, if you have an event or product you’d like to feature here at Cara Sutra, please contact me for my extremely competitive advertorial rates.

Here’s to another sizzling ETO Show.


Please share your thoughts!

This site uses Akismet to reduce spam. Learn how your comment data is processed.