Sex News: Erotic best seller Fifty Shades drives record-breaking sales of men’s sex toys

Fifty Shades of Way-Hey…erotica boom sparked by steamy best-seller inspires MEN to embrace sex toys

tracey cox edge range at lovehoney

Recent sex toys sales figures show that men are buying record numbers of male sex toys, possibly so they can be just as ‘good in bed’ as Christian Grey.

Following a ten-fold increase in sales in the male sex toys market which is now worth £10 million a year, the world’s first mainstream range of sex toys has been launched – Edge. This range has been produced in association with Lovehoney and bears the name of Sex and relationship expert Tracey Cox. Tracey has developed this innovative range of products specifically to improve male sexual performance.

Combining industry knowledge, trends and awareness, as well as years of specific research, the Edge range promises to help men last longer in bed.

We’ve already seen a similar sales boom for women’s sex toys, firstly due to Sex and the City with the famous penchant for rabbit vibrators, and more recently with Fifty Shades of Grey and bondage sex toys. Edge hopes transform the market for male sex toys and men’s pleasure.

Tracey Cox has spent years developing the Edge range products after interviewing thousands of men who want to improve their sex lives. It is becoming seen as normal for most young women to have a sex toy or vibrator in their bedside cabinet, so why not the same for men?

This is the end goal for TV presenter and best-selling sex advice guide author, Tracey Cox.

Men’s sex toys are predicted to be the fastest growing sector of the adult products industry in 2014 and the Edge range looks set to play a major role in those sales. Many men wish to increase the size of their erection and also ask for advice on how to make their erection last longer. Products such as the Edge Penis Pump promises to help with both of these issues, backed with research.

Speaking about the new Edge sex toys range, Tracey Cox said:

“Female sex toys entered the mainstream 16 years ago when
Charlotte started playing with her rabbit vibrator in Sex and the
City.

“That worldwide trend accelerated further when Fifty Shades of Grey
came out two years ago – and now most young women say they have
experimented with toys.

“Alongside this boom, sales of male sex toys have been steadily
increasing over the last decade and it is the fastest growing sector
in the market.

“The time is right to launch the world’s first mainstream range of
products aimed solely at men.

“I have been writing, researching and talking about sex in books and on television
and radio for 25 years and I get asked the same questions by men the
world over.

“It’s always the same three: Am I big enough? Am I hard enough? How do
I last longer?

“The aim of Edge is to educate and inform men about what’s really
happening out there and to provide simple and effective solutions to
their top three sexual needs.

“We think lots of men will try out these new toys in the hope of
improving their performance in bed. And lots of women will buy the
products for their partners for the same reason!”

So what does the Edge male sex toys range include?

Edge Adjustable Stamina Ring – a silicone ring designed to make erections
last longer and look more impressive – £14.99

Edge Vibrating Stamina Ring – achieve harder, longer-lasting erections and stimulate her at the same time with this vibrating ring designed to be worn during intercourse – £14.99

Edge Stamina & Enhancing Pump – penis pumps create a vacuum to improve
blood flow to the penis, ensuring healthy, firm erections and also help keep
the penis in peak condition – £29.99

Edge Stamina Ring Set (3 pack) – used to keep erections firmer for
longer, these ultra- comfortable, doughnut-shaped rings come in three
sizes for contrasting tightness and intensity – £9.99

Intense Stimulation Stamina Sleeve – used to intensify solo sex
session and train him to last longer in bed because it imitates the
feeling of penetration – £12.99.

Extreme Sensation Personal Lubricant – a good quality lube makes sex
more enjoyable for both sexes – £6.99.

Edge videos – a series of online videos by Cox clearly explain how
to use the products and offer other helpful tips

A Lovehoney spokesperson concludes:

“Male sex toys are the big growth area the
market in 2014. We have launched Edge in response to demand from men
and their partners for an effective, mainstream range of affordable
male sex toys.”

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