Sex news: Fancy earning £150,000? Enter Lovehoney’s new Design a Sex Toy Competition 2014

Design a Sex Toy Competition Lovehoney

Lovehoney has just launched the 2014 outing of their incredibly popular, amusing and exciting Design a Sex Toy Competition. The multi award winning online sex toy retailer based in Bath UK had a record number of entries to last year’s competition and now two of the winning entries are actually in production.

Cara Sutra promotion Lovehoney Original Sqweel oral sex simulator sex toy

Lovehoney’s Design a Sex Toy Competition received international prestige with the winner of the 2009 competition. The Sqweel, designed by Trevor Murphy, was a rotating wheel with several ‘tongues’ which simulated oral sex. Jumping forwards to 2014 and hundreds of thousands of Sqweels have been sold worldwide, earning the original designer Trev Murphy £150,000 in royalties.

Trevor Murphy Sqweel inventor

sqweel sex toy on Jay Leno

The Sqweel was even featured on the hit US talk show ‘Tonight’, hosted by Jay Leno.

For the 2014 Design a Sex Toy Competition, entrants can expect to receive a truly expert opinion once their designs are received by the team. EL James, renowned Fifty Shades of Grey author, is on the judging panel, joining such esteemed industry names as Eric Kalén, founder of LELO. EL James is of course well known to Lovehoney, having worked with them to approve the official Fifty Shades of Grey sex toys collection and sensual care range.

In the Design a Sex Toy Competition 2014, Lovehoney are offering a £1,000 prize to the winner of 3 categories: best sex toy for women, men and couples. A further £2,000 will be won by the overall winning design, which also receives the chance to go into production just like Trevor Murphy’s Sqweel from 2009.

Lovehoney co-founder Neal Slateford said: “We had an amazing response to the competition last year with more than 400 entries – our most ever. We are now developing two of the products and expect to release details later this year. This shows we are really serious about introducing new toys to the market from the competition.

“I think we got so many entries last year because a lot of people have seen the success of the Sqweel and thought, ‘I am sure I can match that.’

“If we get a design which brings something completely new to the market there is no reason why the designer cannot enjoy the same kind of pay day as Trevor. You don’t need to be engineer or a designer to enter  – all we need is a great idea and a rough sketch so that our designers can make your sex toy become a reality.”

Sqweel Go USB Rechargeable Oral Sex Simulator Cara Sutra UK Sex Toys Reviews

The Sqweel design sees ongoing international success, its third incarnation now on sale worldwide, the Sqweel Go. Lovehoney claim that the Sqweel is the world’s most popular oral sex simulator.

Trevor Murphy, from Toronto, Canada, said: “I’ve been squealing with delight every since I won. It has been wonderful seeing my design sold all over the world and even featured in movies and on the Jay Leno show in America.

“The team at Lovehoney are wonderful to work with. They are fantastic at bringing innovative designs to the market.”

All Design a Sex Toy competition entrants need to do, is to provide a drawing of their design, a product name, plus an explanation of how it works, who it is for and what makes it different.

Lovehoney is presently being featured on the new fly-on-the-wall TV series, Frisky Business, which is being shown on Lifetime (Sky TV and Virgin).


In last week’s episode, viewers saw the Lovehoney team judging last year’s entries.

For more details and where to email entries for this year’s competition, visit the Design a Sex Toy competition page here at Lovehoney.

Entries can also be  posted or emailed, see the page for details.

– Cara Sutra

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