The Real Value Of Website Rank Trackers Like Alexa Rank and Google PageRank
At some point in your sex blogging journey you might be asked about your Alexa Rank or Google PageRank. What are they? Do they matter? Should sex bloggers care how their website measures up with these website rank trackers?
Every so often another person asks me about my Alexa Rank, as if it’s going to give them incomparable insights into how great/well visited/advertiser-worthy it is. Google PageRank is mentioned less often, but I felt it was still floating around in enough blog-related correspondence to cover at the same time.
What Do Website Rank Trackers Actually Do?
Website rank trackers like Alexa Rank and Google PageRank attempt to use certain metrics to provide a picture about your website (including blogs). This information is fed to Alexa and the Google PageRank algorithms in different ways; here’s where we spot the first sign that they might not be infallible methods of ‘measuring’ a website.
Alexa Rank requires the Alexa toolbar to be installed in order for traffic to any particular website or blog to be counted and therefore measured up as part of the Alexa Rank. Alexa Rank is calculated from millions of websites worldwide, where the smaller your Alexa Rank number the (supposedly) better.
Website ranking with Google PageRank was on a score of 0-10, where higher was better. Google PageRank measured the number of backlinks pointing towards a website and attempted to measure its popularity in that way. The quality and contextual relevance of the backlinks was also taken into account.
The ‘page’ part of Google PageRank is nothing to do with measuring web ‘pages’, it was named after Larry Page, one of the founders of Google.
“For years and years, Google has stripped away PageRank from their Toolbars and browsers and hasn’t updated the PageRank score in it in years.”
So there you have it; if you were in any way concerned about your Google PageRank you can officially stop worrying.
But Alexa Rank Is Important, Right?
Important is a subjective term. What makes your website or blog ‘important’? What would be the best way to analyse and measure your website or blog?
As I mentioned already above, Alexa Rank relies on data (specifically traffic), measured through an installed Alexa toolbar, to reach its conclusion. Alexa is an Amazon.com company and as such the stats are already hugely biased in favour of those in the United States.
How Alexa Rank Is Determined
Here’s what Alexa have to say about their toolbar and ranking:
Simply by using the Alexa toolbar, every member contributes valuable information about the web, how it’s used, what’s important and what isn’t. Alexa returns this information to the community as Traffic Ranks, Related Links, and more.”
It’s clear to see from this short description that Alexa Rank is only relevant to those with the Alexa toolbar installed.
In Alexa’s Own Words
This is borne out in this Alexa support article (emphasis my own):
“Alexa’s Traffic Ranks are based on the traffic data provided by users in Alexa’s global data panel over a rolling 3 month period. Traffic Ranks are updated daily. A site’s ranking is based on a combined measure of Unique Visitors and Pageviews. Unique Visitors are determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site.”
“We do not receive enough data from our sources to make rankings beyond 100,000 statistically meaningful.”
Alexa Rank can also be artificially inflated, leading to me giving it even less consideration when determining the value of my blog to visitors/advertisers. Why worry about the value of your website based on information from a ranking tool which not only just counts data from their own toolbar but can provide enhanced scores to those able to simply pay for it?
As you might be able to tell, I don’t have much time for website rank trackers like Alexa Rank and Google PageRank. Hopefully, armed with the information above, you’ll be able to form your own conclusions about the amount of care you assign to them yourself, whether you should work to rise through the Alexa ranks or be pressured from any external sources based on your scores.
Personally, I feel that a regular & quality content publishing schedule, assisted by engaging social media support and a basic knowledge of SEO will do your sex blog more favours than fretting over various ranking algorithms.
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